Inside scoop - January 2017
What the dealers had to say about January 2017
It looks like dealers are revving their engines for a strong first quarter
. Whilst there was a minor dip in the number of dealers reporting a monthly footfall increase in comparison to 12 months ago, 62% of dealers surveyed for 2017 said they experienced an increase in physical footfall
over the previous month, compared to 69% the previous year
. 20% said footfall was about the same
as for December, but encouragingly, this is up in comparison to last year which was at just 17%
.
Online activity follows a similar trend
to physical activity. Dealers reported an increase in activity moving into January
, however dealers reporting an increase in activity has declined from the previous year.
Stock availability has been recognised as much the same
, with 28% reporting an improvement, comparable to the 29% last year. 42% noted little or no change to the stocking levels.
Dealers reporting on their margins remains much the same story as last year, with 33% noting compressed margins in 2017 vs 30% 12 months ago
. 43% being the majority commented on little or no change
.
Finance penetration results stay inline with last year
. 25% report an increase compared to 23% last year
. Dealers finance penetration continue to rise
off the back of dealer funding incentives and the ever becoming more popular funding route, PCP (Personal Contract Purchase). Manufacturers offer strong incentives, such as deposit contributions
which sit strongly with comparable offers of funding. Don't be surprised to see dealers enjoying a strong level of increase with their finance penetrations over the next few years.
There appears to be a steady and controlled rise
in most areas. Notice that these are generally percentage increases on the previous year which indicate in increasing activity
in many areas. The only area that seems to have stayed much the same is physical footfall. We believe that consumers are educating themselves through the power of the internet before even stepping foot onto a dealers premises.
March is looming
for dealers and the momentum will continue to grow into February. I think that the early bird catches the worm in the motor trade and there will be some fantastic deals
to be had over the coming months.












